Special Editions D’Gari
BRIEF
This time the brand wanted us to create a totally new special edition form a different perspective with with Latin, European and Oriental flavors selection.
BACKGROUND
D’Gari never loses an opportunity to celebrate and since 2018 they started a new brand tradition with the release of the Mariachi Line Special Edition Mexican Flavors.
On 2019 they celebrated the brand’s 65 anniversary with new extraordinary flavor selection.
For 2020 they innovated on the special edition line choosing traditional and fresh flavors from all over the world.
SOLUTION
We wanted to link the flavors to their respective regions of origin through the packaging design.
We chose exciting and vibrant color combinations blended with eye-catching and carefully designed textures that helped us to giving to create special edition worthy look.
The result was an outstanding and easy to pop up on shelves line never seen before on the brand.
For three consecutive years we have been challenging our creativity to create memorable design packaging for these special editions.
Project: Línea Edición Especial 2020
Client: D´Gari
Market: México
Year: 2020
