Nestum Learning Cards

Nestum Learning Cards

BRIEF

The brief was to create an appealing and childish look and feel for the promo designed for moms to try the product with their 6 months onward babies.

The learning cards sistem gave babies the chance to achieve milestones with new words everytime and also allowed moms can to have a playful time wit them.

BACKGROUND

In order to support babies growth, Nestum® Caribbean Market created a promo inviting new moms to interact in a new way with their babies during the mealtime allowing them also to learn new different words through a very fun and friendly tool: Learning Cards!

SOLUTION

For this promo we created 35 simple-cute and attractive characters ideal for the babies stage.

Each one was designed in a modern cartoon style avoiding to compete with Bo Bear (Nestum®’s mascot) but making great impact on the babies with a very nice color pallet that worked very well with the overall look and feel of the brand.

To improve moms awareness of this promo, we also developed some POP materials and videos, delivering a complete campaign that took a lot of teamwork and lots of fun giving each card a cute character allowing us to discover a little more of what we are capable of.

Project:  Nestum Learning Cards

Client:  NESTLÉ

Market:  CARCAM

Year:  2020