Nestogeno & Lactogen Labels

Nestogeno & Lactogen Labels

BRIEF

The challenge was to achieve a new, fresh and simplified look, clearly communicating the benefits.

Improving the packaging’s storytelling inspired by a happy childhood we establish Lactogen® and Nestogeno® as iconic brands in Latin America.

BACKGROUND

Nestlé believes in happiness as the best way for child development and both Lactogen® and Nestogeno® brands support mothers who feel the same way, offering them the best available nutritional products to grow a healthy child. “Nurturing happiness that shows every day”.

SOLUTION

Communication was key to show off both brands to Latin America Markets, based on Swiss original artwork we adapted and rebuilt the design creating a master graphic capable to be used all around Latin America countries.

Happiness comes with a little bit of playtime and we had a fun time creating the doodles in the packaging, aiming to reflect the brand beliefs we also reinforced the communication with a big smile on the center face of the label.

Project:  Nestrogeno

Client:  NESTLÉ

Market:  LATAM

Year:  2019 – 2020