Naturnes Infused Waters

Naturnes Infused Waters

BRIEF

The client asked for a fresh and exciting look and feel for the new product capable to be used for all the European Markets.

BACKGROUND

Worried about nutrition, NESTLÉ® is always looking for new alternatives. In the Europe, Naturnes® is one of the top brands for babies, always developing new and better products according to their age and needs, this time they ventured to help with daily hydration in a natural way with no sugar added infused waters.

SOLUTION

To improve the reliability of the product we wanted to give moms the opportunity to look inside the packaging so we gave this pouch a window simulating a glass jar. This solution also helped us to accomplish a more natural approach.  

For the fresh look, the main challenge was to make the water edge look as real as possible and transparent, ensuring also the best printing results with carefully done prepress. We managed to pull up this project in a very short time the client loved and made the team very proud.

Project:  Naturnes Infused Waters

Client:  NESTLÉ

Market:  Switzerland

Year:  2019, 2020, 2021