Latam Nestum Immunity campaign
BRIEF
The objectives were to successfully attract and engage its different target segments, improving the presence and positioning of the brand on digital platforms.
BACKGROUND
NESTUM® is an infant cereal that has essential nutrients that contribute to the healthy growth and development of your baby.
During 2020 a global pandemic called COVID19 began, which mainly affects the immune system of young and old. Nestum, having a unique combination of ingredients and nutrients, presents an incredible solution and opportunity to improve and protect the immune system of children, in addition to many other benefits.
SOLUTION
Our objective was clear, we developed a super powerful campaign to help the Nestum brand communicate the unique combination of nutrients that its product has over the rest of the products on the market and transmit to mothers the great immunological benefits that this product will generate. your little one. All through a digital and printed campaign that was carried out in the different markets of Latin America and the Caribbean.
Project: Nestum Immunity Campaign
Client: Nestum
Market: LATAM
Year: 2020