Gerber Redesign

Gerber Redesign

BRIEF

The brief was to create and develop the rules or guidelines for the redesign of the packaging of all the segments and ranges of formats that the brand has, as a basis for the rest of the markets around the world to work and create their own formulas and regional products. .

BACKGROUND

After 90 years, Gerber faced the challenge of appealing to the modern mom and dad. 

Gerber needed a way to remain relevant with health-conscious, time-crunched parents without leaving nearly a century of equity on the table. 

SOLUTION

We developed the master packaging files for each segment of the baby food portfolio to be ready for the launching of the new global image, working around 75 products as key design masters for the rest of the flavors and product lines for the rest of the world.

Giving the example for each main format, working with reticles, workspaces, colors, legal and correct uses of the brand.

Joined the USA and Switzeland Team we faced this challenge, creating an appealing transformation that the consumer loved.

Project:  Gerber Redesign 2018

Client:  Gerber

Market:  Switzerland

Year:  2018