Cerelac NutriPuffs Snacks

BRIEF

As part of the brand promise to create healthier options for the little ones, Cerelac request to us to create the global packaging design for their new product innovation: HEALTHY SNACKS.

NutriPuffs is the perfect combination of delicious taste & Healthy ingredients, such as Carrots, Broccoli, Salmon, etc.

Giving the baby a joyful time and a nutritious food that the moms where looking for their love ones.

BACKGROUND

CERELAC is an infant cereal with milk for complementary feeding of babies from 6 months and 8 months, fortified with Iron, Zinc, Iodine and Vitamins to cover the high nutritional needs of babies at the critical age of rapid growth and development, to support brain and cognitive development.

SOLUTION

Based on the communication needs requested by the clients, we manage to create a clean, but attractive packaging showcasing the benefits that this snacks bring to the consumer, and a clear consumer experience following the principal needs of the brand.

For the product shoot we took the shot of the product focusing on the texture and tastiness of it, joined by the ingredients shots that help enhace the naturality of the flavor.

Project: NutriPuffs Healthy Snacks

Client: Cerelac

Market: Switzerland

Year: 2018 – 2019