Pekes Gelatin Launching D’Gari
BRIEF
One of the main goals for this brand is to develop high quality products for everyone, even the smallest and youngest member of the family. With that on mind D’Gari decided to launch the first gelatin product on the market specially designed for babies. With no artificial colors or flavors.
BACKGROUND
D’Gari® is one of the biggest gelatin brands on Mexico, innovation leader always focused on bring joy and happiness into the Mexican families with a big range of products for every member of the family.
SOLUTION
Pekes is the first jelly dedicated for babies, has 6 varieties of natural flavors. Is a product that seeks to offer a very natural and healthy way for babies, with a very playful image using fruits as characters and attract the attention of our little ones. Being the first jelly product dedicated to babies, we seek to pop on the shelf with bright and contrasting colors.
Creating a colorful and playful packaging design for the young babies, giving life to the ingredients of the gelatin to make the product joyful and attractive not only for the babies but to the hole family.
Each character with a unique name, personality and movement, to create.a full portfolio and a world of advertising possibilities.
Project: Linea Pekes
Client: D´Gari
Market: México
Year: 2018
