Rexal Powder Redesign
BRIEF
We were asked to build a powerful makeover for the brand while maintaining its characteristic colors. Also to highlight the different types of use of the product beyond a just baking. According to the consumer tests the old packaging main colors were easily referred to cleaning products.
BACKGROUND
Rexal is a top of mind baking powder brand with 90 years in the market thanks to its versatility and utility in baking, coating and fluffing in a wide variety of sweet and savory dishes.
With all this time without a significant visual update a change was necessary to continue to remain among the favorite brands in its category.
SOLUTION
To refresh the brand without removing traditionality, we created a modern vintage style adding new textures, switching colors and maintaining the logo, we also improved the cook’s presence with a greater size, modernizing the illustration style and adding vintage clothing.
The result was very well accepted by consumers and this redesign has also led to new digital campaigns where the brand is also seeking growth.
Project: Rexal Nueva Imagen
Client: D´Gari
Market: México
Year: 2020
