Guardian Glass
BRIEF
The objectives were to successfully attract and engage its different target segments, improving the presence and positioning of the brand on digital platforms.
BACKGROUND
Guardian Glass is a leader brand in the float glass industry for commercial, residential and technical applications.
In Mexico, the brand is within the top of mind of the category and in its commercial strategy Guardian began actions on different social platforms such as Facebook, Instagram, Linked and Twitter in 2016.
SOLUTION
Our participation begins in 2019 and to date with a flexible content strategy that has evolved according to the needs of the brand, obtaining outstanding growth in the main platforms, surpassing other Guardian markets and reaching other Top Competitors in Mexico in a short time.
We carefully designed a strategy that would allow us to focus on the differences, and preferences of each audience through well-defined actions capable of coexist in a complete digital environment for the brand, in addition to the use of social networks we also included the implementation of email marketing.
These are some of our main achievements since 2019:
- 574.74% growth on Facebook
- 1041.52% growth on Instagram
- 411.76% growth on Linkedin since
- 43% Average opening rate in our email marketing campaigns sent (during 2019).
We continue to be partners of the brand looking to the future not only in Mexico but also already with participations with other markets in North and Latin America.
Project: Content Strategy
Client: Guardian Glass México
Market: México
Year: 2019, 2020, 2021
